A silver MacBook laptop, a black iPad, a white wireless keyboard, a white ceramic coffee mug, and a white desk are arranged on a white desk.
A woman with dark hair smiling, sitting close to a large dog with a tan and gray coat, against a brick wall background.

Social that feels human—and performs.

I’m Becky, a social strategist who believes great content starts with clarity: who you’re talking to, what you’re trying to move, and how you’ll measure it.

I’ve led social across niche and regulated industries, scaled in‑house teams, and turned “we should post more” into a focused engine for growth. I’m thorough, realistic, and transparent—and I make the work fun, even when we’re navigating hard things.

Let's talk
A woman, a man, and a dog sitting on a sidewalk outside a building at night. The woman is smiling, wearing a green top and blue jeans, and the dog is sitting on her lap. The man is sitting next to her, smiling, wearing a dark shirt with a pattern and black pants. There are leaves on the ground and some lights in the background.

Fun Facts About Me

Dog Influencer Manager 🐾

I run my dog’s socials and he’s reached influencer status on TikTok courtesy of a couple viral posts. Check him out: TikTok and Instagram. Consider this a very serious, viable case study!

Pilates + Dance Pro 💃

I moonlight as a Pilates instructor and semi-pro dancer. I love balancing my analytical side with my creative side.

Just Married 💍

I got married 11.11.23 to the best human on Earth. #3 on this list, but always #1 for me!

Safari Explorer 🌍

I’ve been to Kenya twice on safari, and I’d go back 100 more times. If you ask for photos, get comfy and grab a snack… we’re going to be here for awhile.

Chicago at Heart 🍕

“Foodie” is in my DNA, and I’m originally from Chicago, so I speak “pizza” fluently.

my mission:

To partner with brands I believe in to design social strategies that turn content into conversations, build real community, and drive measurable impact.

  • Nestlé Waters North America logo in black and white, featuring an oval with water waves and the text 'Nestlé Waters North America' inside.
  • The Commonwealth logo with a stylized emblem and the word 'Commonwealth' next to it.
  • Logo featuring a star with a trail, along with the text "Roberta Winston" and "Independent Florida Judge".
  • A black circular sign with white text that reads 'Dept. 11'
  • Black and white logo of a dog's head in profile, encased in a circle.
  • Logo for SportsWorld Chicago featuring bold gray text with a baseball replacing the letter 'O' in 'World'.
  • Black background with white text that reads 'Nyball eat to wine'.
  • Black background with white text that reads "Asher House Wellness".
  • A black and white logo with a stylized mountain inside a circle and the word "Peak" written to the right.
  • Black background with white text that says "Scout & Molly's Boutique".
  • FireFly logo with a stylized butterfly and the words 'firefly' and 'energy solutions' on a black background.
  • Logo for Slane Irish Whiskey with stylized text 'SLANE IRISH WHISKEY' on a black background.
  • Black background with a white lowercase letter g in the center.
A woman with dark hair, wearing a black outfit, smiling and hugging a large, brown dog with a pink heart-shaped mark painted on its face, against a dark teal curtain background.

Let’s Work Together!

So, now you know I can wrangle a viral TikTok star, teach a killer Pilates class, and track down the best pizza. But most importantly? I bring that same mix of creativity, energy, and focus to every client I work with.

Here's how I can help