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Strategy, execution, and leadership—built around your goals.

Not your typical “social media management.”

I offer end-to-end strategy + execution + leadership — from content creation and community management to scaling teams and guiding high-level digital brand direction.

GET IN TOUCH 
my mission:

To partner with brands I believe in to design social strategies that turn content into conversations, build real community, and drive measurable impact.

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Does this sound like you?

  • Overwhelmed with where to start or what to post

  • Posting into the void—no traction, no engagement

  • Ready to scale but social can’t keep up

  • No bandwidth for consistent, on‑brand execution

  • Need trusted guidance for regulated/sensitive spaces

  • Wins aren’t aligned to business goals

Then you’re in the right place!

Our Services

Our Services

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The Social Masterplan

"We know where we want to go. Help us build it."

The Social Masterplan gives you everything from strategy to implementation. While it is customized to your specific needs, it can include: audit, organic social strategy, paid strategy, platform setup, creative direction, contractor management, launch support, team training, handoff documentation, and more. In summary, this is the complete buildout of a healthy social program.

typical investments starting around $5,000-$12,000, depending on scope.
Let’s build your masterplan
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Strategic Partnership

"We don't need a department, we need you."

You can call me your Director of Social, Fractional Head of Social, or The Ringer to bring leadership, planning, reviews, coaching, analytics, paid oversight, and creative direction. More than a one-off project, this is an ongoing retainer-based realtionship to ensure your social efforts are aligning with your business goals.

Starting at $4,000 with a minimum of a 6-month contract.
Get started with Strategic Partnership
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Strategy Only

"WE need direction."

Perfect for a brand with an in-house team or an agency partner to execute content creation, reporting, and daily maintenance for your social channels. Your strategy will include discovery, audit, audience insights, recommended content pillars, platform strategy, KPI framework, and a 90-day roadmap. I’ll create the deliverable, hand it off to your team, and design it so you can reuse and adapt in-house for future initiatives.

Strategies starting at $2,500.
Book your strategy today

Custom Projects

"WE have a specific challenge."

Paid social launches?
Executive leadership content roadmaps?
Thought leadership strategy?
Event or shoot support?

Campaign planning, training, social audits, you name it!

Investment begins at $2,500.
Book your custom project today

How It Works

01

Discover

First, we chat. I’ll ask questions, do a lot of listening, and peek at your socials ahead of time so I can share at least one quick win right off the bat. More than a “discovery call,” it’s a vibe check — do we click? (Hopefully yes!)

02

Align

This is where we dig in. Contracts signed, expectations clear, and priorities set. We’ll align on goals and KPIs, then map out the big picture — whether that’s organic, paid, or both. Annual strategy? Campaign creation? Influencer management? Let’s do this.

03

Action

This is all about execution — whatever that looks like for your brand. I take everything we’ve discussed and get to work! I am in close communication with you about progress.

Happy Clients

  • "Becky made my first venture into marketing for financial services a breeze.

    While working for her as a Social Media Co-op at Commonwealth, she was always a mentor first, guiding me through the industry with expertise and patience. Everything was a conversation--whether it was project feedback, decision breakdowns, new opportunities, or casual check-ins, Becky made sure I felt heard and could learn at my own pace. It's because of her that I know how to amplify brands' stories across social media, and how to develop marketing strategies driven by data and communities. Becky is the type of leader who will advocate for you and your skills, and I'm grateful to have learned so much from her.”

    — Jasmine Cooper, Northeastern graduate, 2024 Co-op

  • "Becky is a natural at social media and knowing what people will respond to.

    Her approach is always creative and she will go above and beyond to make it happen. She is also delightful to work with."

    — Marcy Moriconi, Direct Report, The Hound Foundation

  • "Becky and I worked together as I was building my brand on the social media side for Firefly.

    As a small business it’s a very scary space to bring on an independent contractor to manage your brand. I couldn’t have been more happy and impressed to work with Becky. She owned our brand and helped develop it and the relationship with our customers. My only regrets are that I can’t hire her full time for my business! I highly recommend Becky and please call me if you have any specific questions about her work."

    — Anthony Kjenstad, Founder of firefly™ Recovery Device

  • "I had the pleasure of moderating the Elite Suite for Chicago's 101 Best and Brightest Companies to Work For at the 2012 Motivation Show.

    Ms. Lerner was our featured Speaker as she presented her innovative and hands on approach to 'Building a Social Media Platform from the Ground Up'. She is an outstanding resource on how The Comprehensive Group actively engages its community of employees and clients as they lead in being a 101 Best and Brightest Company to Work For for 8 years consecutively. She has no doubt led by example building a premiere strategy that drives results."

    — Nicole Martin, CEO HRBoost, LLC.

  • "As a new small business owner of a women's clothing boutique, I hired Becky to help establish a social media presence on Facebook and Instagram.

    Becky was a total professional from the minute we spoke. I appreciated her willingness to be nimble, her responsiveness, and her creativity. Best of all, I got RESULTS in a way I could not have done on my own (and I'm pretty social media savvy). I would absolutely recommend Becky to others looking for a personalized approach to their social media."

    — Rebecca Pesche, Owner of Scout & Molly's Deerfield Square

  • "I've had the pleasure of working with Becky Lerner at Threshold Interactive for over a year now.

    Becky is not only hilarious and an all-around fun person to work with, but she also has a strong work ethic, positive attitude and is very knowledgable in the areas of social media strategy and digital marketing. Becky is a tremendous asset to any organization lucky enough to have her and I recommend her without hesitation."

    — Emily Rasmussen, Project Manager, Threshold Interactive

  • I worked with Becky when she managed our social media, and she is still, to this day, one of the best social media leaders I know.

    Becky has the rare ability to turn ordinary ideas into something people remember. The delivery part matters just as much as the idea itself. She knows how to shape messages, which details to spotlight, and how to guide people from point A to point B without losing them. That's the crux of social media success right there.

    The thing I appreciate about Becky is her cultural intuition, meaning that while people scramble to churn AI content, Becky knows when to use AI tools and when they miss the mark. She has a strong cringe radar of what feels authentic vs what looks like a brand trying to fit in.

    I'd work with Becky again in a heartbeat. She's smart, unfazed by internal complexity, and consistently delivers a clear story. She has my full recommendation!

    — Amy Tarkington, Founder and CMO, Chien Industries

Frequently Asked Questions

  • Pricing varies by role, contract length, and deliverables—from one‑time audits to ongoing leadership. That can range from $500 for a single audit to $3,000+ monthly for ongoing work.

  • I will gladly throw some high-level concepts your way, or if you’d like a full strategy sample, we can align on an hourly rate for a formal RFP. I have case studies available for free! Just ask me for the password.

  • No problem! I totally get it — in fact, I am well-connected in the industry (MySpace era, remember?), experienced in vetting new-to-me talent, and I’m happy to help you lock down the right fit for a finder’s fee. I love making connections!

Have another question? Send it my way—happy to help.

Inquire now
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Ready to Elevate Your Social?

Social media shouldn’t just fill a feed — it should build trust, spark conversation, and drive results. That’s where I come in. With strategy aligned to your goals and content designed to connect, we’ll turn your channels into an engine for growth and momentum that lasts.

Let’s Get Started